Inspiration

We planned to use a song that falls under the hybrid genre of electro-pop. This is because it still allows us to have the creative freedom that we wanted when looking at artists such as Kehlani and Oh Wonder, but is up-beat enough for the video to not get boring or feel too slow. The original idea for our music video was to be shot during the daytime around markets with a summer vibe, however this would be impractical as filming would be done during the months of October through to December; so it would get dark quickly. We then looked at a music video by a Japanese artist called Mondo Grosso, which was a one shot video, it was shot at night and had a very cool colour palette. Again, this would be difficult to make, as we would not have the time or skills to produce a one shot video.


                  

We then considered the works of Lorde, Amy Winehouse, Christina Aguilera, Florence and the Machine and Rihanna. However, the song never felt quite right or had something that would not work for us as a group. Our group had an image in  mind for what we wanted and that fit our idea - so we kept looking until we found our song, Disparate Youth by Santigold.