Music Video

   

This is the final cut of the music video, we have made the necessary changes and took our audience feedback on board. The video has improved majorly since the first draft, we have filled the gaps and have established the Ground Hog narrative successfully. The music video follows the conventions of electro-pop and also some of Goodwin's, we do not strictly follow his theory however, as it would have limited our creative freedom that electro-pop thrives off.  

First Draft

This is the first draft of our music video, clearly there is still a lot of work to be done as we did not realise we had so little footage while filming. We will re-visit some locations to capture more shots, as well as re-shooting some of the lip-syncing as it is out of time. The video also feels quite repetitive and boring, meaning we haven't established our Ground Hog narrative clear enough - however this can be achieved through editing.