Evaluation: How did you use media technologies in the construction and research, planning and evaluating stages?

How did you use media technologies in the construction and research, planning and evaluating stages?




Niamh's part was cut out right at the end therefore we have to type up her part. 

"Premiere Pro proved to be one of the most important software's involved within the creative process as the whole construction of the video came down to editing. This was more so the case for this video as it relied a lot upon the editing due to the shots on their own only becoming relevant when edited together with the effects to create this ground hog day narrative result. Therefore, the editing was the process that made them work within the video and link into this story that we were telling throughout. In addition to this, the editing helped to make the video conventional of the genre with the effects applied within, and the fast pace editing as the most artistic aspect was the coloured filter, stamp text and the overlays. Without the use of Premiere Pro and the access to tutorial videos, the assembly of the footage would be less interesting and sophisticated."

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation: How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

I believe my combination of the music video and ancillary texts are effective. Our music video falls into the electro-pop sub-genre with the ancillary texts following a similar artistic style - they complement one another with clear house style between the two.

The music video follows the conventions of electro-pop as the artist is seen wearing dark casual clothing, there is an emphasis on location and she does not follow the social norm. The latter is conventional for the sub-genre as it allows more creative and artistic freedom more so than the other genres, and we have achieved this through the performance, cinematography and editing. We challenge some of Goodwin’s theories for what makes a good music video, as we do not sexualise the artist nor focus on close ups and the notion of looking - this was intentional, as we wanted to make the artist different from the rest and stand out in her own way. These are some of the reasons why our music video was effective, as it has its own appeal to the audience, which is the one we are targeting.

After looking at a variety of digipaks and albums for electro-pop artists we realised there wasn’t a convention for them, they were all different and represented the artist in their own stand-alone way. From this we took inspiration, and asked what represented our artist? We had the trademark of her beret, which links to her family origins, as well as the emphasis placed on the nightlife and neon lights. Therefore the location God’s Own Junkyard became the ideal spot for our ancillary text images, they were success and so were used. They have the visual link to the music video itself, which is effective for marketing considering the music video is her debut - meaning fans know what to look for when buying the album.

The two work well together due to the previously stated reasons and are effective because of this, they challenge and conform to conventions, but also have an unique and fresh look which hasn’t been seen before. Both the music video and ancillary texts appeal to the target audience, which makes them effective, due to the amount of audience feedback we have received - the fact our group is the prime age for Raina’s fan helped us understand what they could want.

Evaluation: What have you learnt from your audience feedback?