Evaluation: How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

I believe my combination of the music video and ancillary texts are effective. Our music video falls into the electro-pop sub-genre with the ancillary texts following a similar artistic style - they complement one another with clear house style between the two.

The music video follows the conventions of electro-pop as the artist is seen wearing dark casual clothing, there is an emphasis on location and she does not follow the social norm. The latter is conventional for the sub-genre as it allows more creative and artistic freedom more so than the other genres, and we have achieved this through the performance, cinematography and editing. We challenge some of Goodwin’s theories for what makes a good music video, as we do not sexualise the artist nor focus on close ups and the notion of looking - this was intentional, as we wanted to make the artist different from the rest and stand out in her own way. These are some of the reasons why our music video was effective, as it has its own appeal to the audience, which is the one we are targeting.

After looking at a variety of digipaks and albums for electro-pop artists we realised there wasn’t a convention for them, they were all different and represented the artist in their own stand-alone way. From this we took inspiration, and asked what represented our artist? We had the trademark of her beret, which links to her family origins, as well as the emphasis placed on the nightlife and neon lights. Therefore the location God’s Own Junkyard became the ideal spot for our ancillary text images, they were success and so were used. They have the visual link to the music video itself, which is effective for marketing considering the music video is her debut - meaning fans know what to look for when buying the album.

The two work well together due to the previously stated reasons and are effective because of this, they challenge and conform to conventions, but also have an unique and fresh look which hasn’t been seen before. Both the music video and ancillary texts appeal to the target audience, which makes them effective, due to the amount of audience feedback we have received - the fact our group is the prime age for Raina’s fan helped us understand what they could want.