Lyrics

As a group we analysed the lyrics to our music video, deciding to use a mixture of shots that will focus on the location and the artist - using stamp text on some words in time with the beat. Our main link to Goodwin will be through the visuals, linking to both the lyrics and the music and the use of eye contact/a notion of looking. We will visit a handful of locations for the music video, using a train to show the process of her moving location. This is because there is no set narrative, which is a convention of electro-pop, but the audience is witnessing the artist enjoy herself and exploring the locations.

Pitch

         

Pitch Video

We pitched our video to the class, talking about the artist themselves and our video idea. Our teacher was unsure about one aspect of our idea, this is when we want to use a TV screen as a transition. As it's unclear we will decide as a group if we will use it in the music video itself, this is because our music video ideas are still in it's early stages.

Audience Profile

Although our target audience is younger females, both older females and males could enjoy our artist and music video. But we've decided to stick to a niche age rage to appeal to our target audience more, which is why our artist is more likely to be signed to an independent company - as she would have more freedom with her music and the fandom she wishes to create.

Mood-Board



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We added glitter, cut out and placed our two options to decide what one fits the best.

As a group, we decided the first font fits our artist and mood-board the best, as it's sleeker and more modern - while keeping an alternative vibe. The mood-board represents our artist's image well, as well as the genre, electro-pop. The colour palette created is also similar to what we aim to use in the music video. The images used give off and upbeat and adventurous atmosphere, visiting places like a roller-skating alley, carnivals and God's own graveyard. The neon signs link to the electro side of the genre, as it's often linked to nightclubs.

Feedback

I will go back through my posts and add some reflective comments where necessary, also double checking my spelling and grammar. Also a more varied format, as a group we will produce these results through videos and voice recordings.

Mood-Board Titles

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5

After comparing them all we've decided to go for either font one or four, they're both sleek and fit well with the mood-board.